Early Reports on Viewer Call Volume Meet Broadcasters' Expectations

June 12, 2009

WASHINGTON, DC — Early reports of calls received today by local broadcasters have generally fallen in line with the necessary level of viewer support stations had anticipated for the final day of the transition to digital television, according to an initial survey by the National Association of Broadcasters (NAB).

Local full-power stations that went all-digital by 1 p.m. (EDT) today have received an average of 130 calls, with rescanning and converter box hook-up being the top issues for viewers. The results of the formal survey thus far are supported by informal reports from major TV station groups including Gannett Broadcasting, E.W. Scripps Company, Raycom Media and ION Media Networks, which most stations have received low to moderate call volume in markets across the country.

"As expected, many viewers are taking their final steps toward complete readiness for the DTV transition today and are seeking help from their local broadcasters," said Jonathan Collegio, vice president for digital television at NAB. "Television stations are largely prepared for these calls and are doing everything possible to ensure a successful transition for their viewers."

Here are findings from some of the top 10 television markets that have partially transitioned as of 1 p.m. (EDT) today:

• Washington, D.C.: Stations received an average of 110 calls. The majority of calls were from viewers who had questions about rescanning.
• Houston: Stations received an average of 675 calls, mostly about rescanning.
• Atlanta: Stations received an average of 50-60 calls.
• Philadelphia: Stations received an average of 140 calls.