NAB Rebrands Digital TV Education Campaign With New June 12 Deadline
March 2, 2009
WASHINGTON, DC — In a continuing effort to prepare America for the nationwide switch to digital television (DTV), the National Association of Broadcasters (NAB) is rebranding across its multifaceted consumer education campaign to reflect the new June 12 deadline set by Congress.
Starting today, NAB will launch new DTV ads in 200 public buses across the nation's capital, where an estimated 20 percent of TV households rely on free over-the-air television. As two-thirds of the nation's full-power television broadcasters prepare to complete their transition to digital by June 12, NAB is updating elements of its on-air, online and grassroots educational initiatives that consumers come into most contact with, including:
- DTV television spots in English and Spanish that NAB distributed to all stations and partner organizations reaching consumers in gas stations, airlines and auto and medical service centers;
- A half-hour educational program about the DTV transition in English and Spanish, which stations must run to meet Federal Communications Commission consumer education requirements;
- Web sites – www.DTVAnswers.com and www.LPTVAnswers.com;
- Key DTV educational materials available in English and Spanish;
- DTV ads featured in 200 public buses across Washington, D.C.;
- DTV ads displayed throughout the Capitol South metro station in Washington, D.C.; and
- Large outdoor banner on NAB's downtown Washington building headquarters (image can be viewed here)
Because some stations will be transitioning before the June 12 deadline, NAB is also providing customizable marketing material to help those stations prepare their viewers. NAB is leading a billion-dollar plus effort to help Americans prepare for the switch to all-digital broadcasting. To continue receiving free television, nearly 20 million broadcast-only households in America must upgrade their analog TV sets to digital by June 12 or risk losing reception.
