NAB Launches New "DTV Action" Television Spots

September 25, 2007

WASHINGTON – Today, the National Association of Broadcasters (NAB) publicly released the first of its digital television (DTV) transition television spots, which were distributed to television stations nationwide last week. The "DTV Action" spots, which promote consumer awareness of the transition, were distributed with a package of video elements designed to help stations educate consumers through newscasts.

NAB president and CEO David K. Rehr unveiled the spots today at a public meeting and DTV Expo sponsored by the Commerce Department's National Telecommunications and Information Administration (NTIA). (Rehr's remarks are attached)

NAB's spots, produced by the NBC Agency in Los Angeles and distributed in both English and Spanish, aim to drive awareness that:

  • Digital television provides numerous benefits to viewers
  • All broadcast television will be digital in 2009
  • Some consumers will need to upgrade or they will lose their TV signals
  • More information is available by visiting www.dtvanswers.com or calling 1-888-DTV-2009

NAB's video package also includes ten minutes of video footage for newscasts, such as:

  • Footage of a DTV converter box, including a consumer hooking up her analog television to a box
  • Footage of transmission towers and antennas
  • Interviews with Federal Communications Commissioner Robert McDowell and U.S. Secretary of Commerce Carlos Gutierrez
  • An additional interview with Secretary Gutierrez in Spanish

"This video package is only the first step in NAB's multifaceted media plan to educate consumers about the DTV transition," said David K. Rehr, president and CEO of NAB. "Our spots are informational and drive general awareness that the DTV transition is a good thing for consumers, but that they may need to take action to upgrade. Our stations have already received and will continue to receive educational materials from NAB by February 2009 to educate consumers about DTV."

The spots can be viewed at www.dtvanswers.com/30secspot.

 
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