Digital Television Transition Member Tools
June 12 Marketing Collateral
Have a look at the marketing collateral you can download, from Web site banner ads, to a flash DTV countdown clock, to consumer brochures
http://www.dtvanswers.com/toolkit
Talking Points for Stations on New June 12 Date
Use these talking points to help guide your station's response to congressional passage of a transition delay.
http://www.dtvanswers.com/membertools/TalkingPointsJune12.pdf
DTV Satellite Feed
Details and coordinates for the next DTV Action Spots satellite feed.
http://www.dtvanswers.com/satellitefeed
DTV 100 Day Countdown Graphics
Download animated graphic and banners for on-screen display to mark each remaining day until the DTV Transition.
http://www.dtvanswers.com/countdown
(Spanish graphics will be available for download on October 31.)
Analog Shutoff Test Preparation
Download a checklist that details how to plan and conduct a test shutoff of your station's analog signal.
http://www.dtvanswers.com/shutofftest
DTV Research
See an analysis of our massive, 30,000+ household survey of television households fielded last spring, with state-by-state awareness information.
http://www.dtvanswers.com/stateresearch
DTV Messaging Guide
NAB's official guide to DTV messaging, with suggestions for stations creating spots and marketing materials to promote the DTV transition.
http://www.dtvanswers.com/messagingguide
Crawls, Snipes, Tickers
Need to know more about "Crawls," "Snipes" and "Tickers"? See JC Hayward's explanation on this video link
http://www.dtvanswers.com/explanation
Station Checklist
See the list of activities we recommend stations take to coordinate their DTV plans
http://www.dtvanswers.com/checklist
Graphic Elements
Download the graphic elements from our first DTV action spot.
http://www.dtvanswers.com/graphicelements
DTV Decision Tree
Download chart that highlights the steps (if any) consumers must take to upgrade to DTV.
http://www.dtvanswers.com/toolkit/HowDoISwitch.pdf
DTV Cheat Sheet for Viewer Phone Calls
View NAB's "cheat sheet" for station receptionists, to help answer questions about DTV from viewers. We will eventually have several versions of the sheet, with different levels of complexity.
http://www.dtvanswers.com/toolkit/City%20tour%20laminate%20piece.pdf
DTV Formats & Timing Sheets
Formats and timing sheets for all versions of DTV Action Spots, Educational Program, and LPTV Spots.
http://www.dtvanswers.com/formats
DTV Educational Program
Download scripts of NAB's 30-minute DTV educational program.
http://www.dtvanswers.com/educationalprogram
DTV Style Guide
NAB-issued style to help stations report on the digital television (DTV) transition and create unique spots to educate viewers about the switch. Also includes graphic elements.
http://www.dtvanswers.com/styleguide
NOTE: In order to view the DTV Answers style guide, please download the PDF file to your desktop before opening the file with Adobe Acrobat Reader.
DTV Action Spots
View and download NAB's DTV Action spots and scripts.
http://www.dtvanswers.com/actionspots
DTV Low Power Action Spots
Download scripts of NAB's DTV Low Power Action Spots.
http://www.dtvanswers.com/lptvspots
Best Practices
See some of the best plans stations have laid into action to educate consumers about the DTV Transition
http://www.dtvanswers.com/bestpractices
Radio Spots and Scripts
NAB has made available fully produced DTV Action radio spots, and has provided scripts for stations wishing to use their on-air talent. Available in 60, 30 and 15 second versions, English and Spanish. Taggable.
http://www.dtvanswers.com/radiospots
Powerpoint Presentations
See some powerpoint presentations NAB has given on the DTV Transition
http://www.dtvanswers.com/powerpoint
Campaign Plan
Read NAB's in-depth plan to educate consumers about the DTV Transition
http://www.dtvanswers.com/campaignplan
DTV Speakers Bureau Plan
Read more about our central grassroots initiative, the DTV Speakers Bureau
http://www.dtvanswers.com/speakersbureauplan
State Broadcaster Plan
Read more about what state broadcaster associations can do to spread the message about the DTV Transition
http://www.dtvanswers.com/statebroadcasterplan
Newscast Teaser Copy
See some sample teaser copy we have prepared for stations that are interested in producing news stories on the DTV Transition.
http://www.dtvanswers.com/teasercopy
DTV Roadshow
Get the latest details on our DTV Trekkers as they travel to large events around the country.
http://www.dtvanswers.com/roadshow
Sample Op-Ed Piece
NAB encourages TV stations to submit editorials in local print media discussing the upcoming digital television transition.
Click here to view a sample op-ed.
Low Power Issue Guide
While federal law mandates that all full-power television stations must cease to broadcast in analog after 11:59 p.m. on February 17, 2009, low-power television broadcast stations (LPTV) , Class A television stations, television translator stations and television booster stations (low-power facilities) are not covered by the law.
http://www.dtvanswers.com/lowpower
Crawls
See some sample teaser copy we have prepared for stations that are interested in airing crawls about the DTV Transition.
http://www.dtvanswers.com/crawlscopy